Bolthouse Farms.
Bolthouse Farms is a nation wide CPG company with over 3,000 employees; known for their carrots, beverages and dressings. As part of the creative services team for the company I took on various projects for internal and external collateral. I developed concepts from ideation to implementation and collaborated strategically with cross-functional teams to design solutions in line with the brand guidelines for 360 marketing campaigns. I aided in strategy, implementation and upkeep of internal workflow. I also aided in the complete rebrand, working with an agency and photographer for the ingredient imagery on the packaging.
Print / Digital / Packaging / Social Media
Temporarily took over social media and worked with a content creator to increase engagement.
Digital Banner Ads.
I designed the new flavor, burger special sauce. We normally worked with a photographer for all of our ingredient photography for our product labels but due to budget we were limited. I utilized stocked imagery and photoshop AI to bring ingredient imagery to life and match the rest of our dressing products portfolio.